Our Story

Rebel With A Heart
or RWAH [roar]

The journey of RWAH began in 2018, when founder, Yan Yi, started work with a Singaporean vegan food group as a brand designer. In a time when design’s role in many spaces had been reduced to simply beautification and cover-ups, this appointment exposed her to real opportunities where design could influence better decision-making within a business. In 2022, with some experience in the vegan food space and a dose of madness, she founded RWAH with her ex-boss and now friend. An idealistic endeavour balanced off with a strong sense of Singaporean practicality, RWAH is a small but bold attempt to question, and reframe, challenges and aspirations of our times through food.

www.rebelwithaheart.com